In the words of Attorney General Brad Schimel, prescription opiate abuse is now a “public health crisis” in Wisconsin. Deaths and hospitalizations from overdoses are increasing, and four out of five heroin addicts start by abusing prescription painkillers. That’s why Schimel ordered the development and implementation of a statewide Prescription Opiate Abuse Prevention, Education, and… Read more »
Events
Mentor Program Event
Join us in sorting food at the Hunger Task force! You must sign up (register below) to participate. The event is free to attend and pizza will be served for dinner. Please keep in mind the following: Activity required volunteers to be their feet for the entire three-hour activity Closed-toe sturdy shoes must be worn– no… Read more »
Trends in Content Marketing
2015 was a year of titanic change in digital marketing. Banner ads continue to decline in performance. Social media channels have been changing the rules of engagement, often to the detriment of brands. A growing number of organizations have embraced content marketing, but have a long way to do before they can do it well…. Read more »
Kick-Off Event – Mentor Program
Launched in 2013, the goal of the Southeastern Wisconsin PRSA Chapter’s Mentor Program is to foster relationships between new and seasoned professionals by providing programming, networking opportunities, idea sharing and career guidance. What are the benefits of participating? Mentors and mentees receive numerous benefits, including: Learn from shared wisdom, advice and insight Improve people skills… Read more »
PR Palooza
Join PRSA members and other public relations and marketing professionals for an evening of networking and celebration at our annual meeting and holiday party. Registration includes complimentary soda and coffee and heavy hors d’oeuvres. A cash bar will be available.
The Secrets to Becoming a Media Relations Superstar Panel Discussion
Join the PRSA Southeastern Wisconsin Young Pros as we learn the secrets to media relations from industry professionals. The Secrets to Becoming a Media Relations Superstar panel discussion will cover what to say or write to grab influencers attention every time, the body of a perfect phone and email pitch, story boosters that make every day news stories journalists… Read more »
A Star to Sail Her By: Navigating the Future of PR and PRSA
The public relations industry is at an inflection point and is undergoing changes more profound than it has since the mid-1990s. What are 10 trends that will shape our industry in 2016 and beyond? What is PRSA National doing to help its members? Mark W. McClennan, APR, 2015 National Chair-Elect for PRSA, will make his… Read more »
What It Takes To Be A Paragons Best of Show Winner
In an overlooked product category in a static market, even the greatest brands can have a hard time rockin’ it. When it comes to transforming the reputation of a product brand, Bader Rutter stole the show by pairing shock-value marketing with integrated, high-impact content strategy. The agency’s “Easy on the metal, bro” campaign grabbed the… Read more »
Summer Social
Grab a drink, toast to summer and mingle with PRSA members, Young Pros, The Social Media Club and other industry professionals! Cost for the event is $5 and covers appetizers. Other Happy Hour specials will include: $3 Wisconsin-made taps $5 Spirits All guests will also be able to register to win four Brewers tickets to… Read more »
Old Saying, “There’s Gold in Them There Hills.” New Saying, “There’s Stories in That There Data.”
Data Visualization: Many clients and organizations have potential stories in their data just waiting to be leveraged with the media or adapted to become vital parts of our storytelling. The ball is in the communications department’s court to leverage that data and tell those stories. If we don’t do it who will? Recent technological advances… Read more »