INCORPORATION: Creating the Inclusive Workplace PRSA SE WI Diversity & Inclusion Committee is presenting a series of free Black Lives Matter-related virtual events. This three-part series will address what it means to be Black in the workplace, the actionable steps leadership must take to make their organizations more inclusive, how allies can advocate for Black… Read more »
Events
Black Lives Matter: Workplace Edition – Part One
REFLECTION: Where Do We Stand PRSA SE WI Diversity & Inclusion Committee is presenting a series of free Black Lives Matter-related virtual events. This three-part series will address what it means to be Black in the workplace, the actionable steps leadership must take to make their organizations more inclusive, how allies can advocate for Black… Read more »
How the Green Bay Packers inspired the story of a century-long “Legacy,” and how you can too!
For the last few months, much of the work PR and communications pros have been doing is in reaction and response to the various crises that have arisen in 2020. That is important work, to be sure; yet the heart of our profession is storytelling, in both good times and tough ones. And the Green… Read more »
How Nonprofits Evolved Their Communications Strategies During COVID-19
Our routines, behaviors and interactions changed dramatically during the last few months and our world became reliant on virtual rather than face-to-face communications because of the coronavirus pandemic. For the nonprofit sector, an industry deeply rooted in relationships and in-person services and events, this shift was sudden and dramatic. On August 14, learn how local… Read more »
Evolution of the PRofessional Digital Summit
The summit will provide participants practical tactics and industry insights through sessions designed specifically with new professionals in mind. They’ll have the opportunity to learn and network with fellow professionals who are determined to become the industry’s next leaders. For more information or to register click here.
Soft Skills in Stressful Times
Did you know former LinkedIn CEO Jeff Weiner said that “Communication skills are the #1 skills gap” and that organizations would be smart to train their employees in interpersonal “soft” skills? Want good news? Sam Horn has been teaching what to say and not to say for 20 years to clients including Intel, Cisco, ASAE, Capital… Read more »
What to Do When It All Falls Apart…Remembering Who We Are As PR PROS
Learning points of this session: As “strategists” we PREDICT AND MANAGE change, so we certainly must know how to predict that in our world – TIPS and TRUTHS Continuous self-assessment is the best form of preparation – Where is your organization? Where are you professionally? What about the “team”? – NOW is the right time… Read more »
Beyond Vanity Metrics
We all know measuring likes, shares, views, impressions, comments, reach are a great place to start, but what’s next? In this session you’ll learn actionable tips and tricks to connect with your audience and go beyond the basics and help you reach your organization’s broader goals. For more information or to register for this event click here.
Building a Realistic Crisis Communications Plan
Join us Friday, July 31 from noon-1 pm to hear from local PRSA chapter members and communications experts as they discuss the importance of building a realistic crisis communications plan. You never know when a crisis can strike. It comes when you least expect it, and every organization is vulnerable. Even though preparing for the… Read more »
Planning Safe and Successful Events
Most public relations professionals have to plan meetings and events at some point, whether they are formal board meetings or casual happy hours; big multi-day conventions or small committee meetings; international conferences or gatherings in the room next door. Meetings of all kinds are fundamental to business, and it’s important to understand the basics of… Read more »